About me

I design, build, and ship products

I design, build, and ship products

I design, build, and ship products

Intro

Hey there 👋 Thanks for stopping by my little corner of the internet.

A bit about me: I was born in Indonesia, moved to Australia, then China, and I’ve now been settled in the UK for the past 10 years.

I love design. Good design. I design because I believe there should be more things in the world that genuinely bring joy. Over the last 10+ years, I’ve been fortunate enough to contribute to building products used by millions of people.

Right now, I work full-time as a Senior Product Designer at Vodafone, where I focus on their flagship product — the My Vodafone app — and help shape their new design system, Unity.

Notable companies i've worked with

Background

I see myself as a product builder with an obsession for great design. Design is my medium for creativity, but I’m equally opinionated about how things get built.

I tend to be critical of rigid, linear processes. I ship design in a way that’s sensible and efficient, everything else is just a tool to reach the goal. I crave good challenges, especially 0→1 work, which is where I tend to gravitate. I enjoy the chaos.


In my spare time, I build things for fun (or at least things that are useful). Some of these include Clearteam, Timezonetracker, Anytracker, and InvoEase. For me, building is the most efficient way to learn, whether that’s coding, marketing, sales, or something entirely new. You learn fast when you’re close to the problem.


I’m not a big fan of learning purely through classes or formal courses. I’d rather get my hands dirty, make mistakes early, and improve by doing.

Recent
roles

Vodafone

Senior Product Designer

2021 - present

Building the My Vodafone consumer app used by 60M+ users across 14 countries, working across multiple teams including Travel eSIM and the Design System.

Vodafone

Senior Product Designer

2021 - present

Building the My Vodafone consumer app used by 60M+ users across 14 countries, working across multiple teams including Travel eSIM and the Design System.

Vodafone

Senior Product Designer

2021 - present

Building the My Vodafone consumer app used by 60M+ users across 14 countries, working across multiple teams including Travel eSIM and the Design System.

Vodafone

Senior Product Designer

2021 - present

Building the My Vodafone consumer app used by 60M+ users across 14 countries, working across multiple teams including Travel eSIM and the Design System.

Smartsurvey

Product designer

2021 - 2021

A SaaS survey & insights platform aimed to public sector. I worked on NPS & CSAT widget and building design system from ground up.

Smartsurvey

Product designer

2021 - 2021

A SaaS survey & insights platform aimed to public sector. I worked on NPS & CSAT widget and building design system from ground up.

Smartsurvey

Product designer

2021 - 2021

A SaaS survey & insights platform aimed to public sector. I worked on NPS & CSAT widget and building design system from ground up.

Smartsurvey

Product designer

2021 - 2021

A SaaS survey & insights platform aimed to public sector. I worked on NPS & CSAT widget and building design system from ground up.

Iken

UX designer (founding designer)

2019 - 2021

Legal & Case management SaaS for the public sector. Used by over 250 local councils and government bodies.

Iken

UX designer (founding designer)

2019 - 2021

Legal & Case management SaaS for the public sector. Used by over 250 local councils and government bodies.

Iken

UX designer (founding designer)

2019 - 2021

Legal & Case management SaaS for the public sector. Used by over 250 local councils and government bodies.

Iken

UX designer (founding designer)

2019 - 2021

Legal & Case management SaaS for the public sector. Used by over 250 local councils and government bodies.

Spidergroup

Digital Designer & Design Manager

2017 - 2019

Small full stack marketing, design, and development agency where I wore many hats. From pitching ideas to clients to managing small team of designers and developers.

Spidergroup

Digital Designer & Design Manager

2017 - 2019

Small full stack marketing, design, and development agency where I wore many hats. From pitching ideas to clients to managing small team of designers and developers.

Spidergroup

Digital Designer & Design Manager

2017 - 2019

Small full stack marketing, design, and development agency where I wore many hats. From pitching ideas to clients to managing small team of designers and developers.

Spidergroup

Digital Designer & Design Manager

2017 - 2019

Small full stack marketing, design, and development agency where I wore many hats. From pitching ideas to clients to managing small team of designers and developers.

Not accepting new projects

Not accepting new projects